Chico's

Chico’s is a women’s fashion brand specializing in chic, comfortable apparel with unique prints, bold colors, and statement accessories. It focuses on flattering fits and versatile designs that transition easily between work and leisure. The brand targets confident, fashion-forward women in the mid-to-upper price range.

Chico's is a specialty retailer of exclusively designed, private label, sophisticated, casual-to-dressy clothing, complimentary accessories and other non-clothing gift items. Virtually all of the clothing, accessories and non-clothing gift items offered at Chico's stores is designed by the Company's in-house product development team and bears the "Chico's" trademark.

From Atlanta: Take GA Hwy. 400 N to Dawson Forest Rd.

North Georgia Premium Outlets is an outdoor shopping center designed in a Georgian village style, located at 800 Highway 400 South in Dawsonville, Georgia. It sits approximately 45 minutes north of Atlanta, just off the GA 400 highway, making it easily accessible for both local residents and visitors traveling from the metropolitan area. The surrounding region is characterized by a mix of suburban and rural landscapes, with Dawsonville known for its proximity to natural attractions such as the North Georgia mountains and various outdoor recreational opportunities. The area is not coastal and does not have beaches but offers a scenic mountain-town atmosphere popular with tourists and shoppers alike. The outlet mall features over 140 stores, offering a broad mix of retail options. Shoppers can find a variety of fashion outlets including well-known brands such as Polo Ralph Lauren Factory Store, Tory Burch, Kate Spade New York, Burberry, Coach, Michael Kors, and Hugo Boss. Footwear and sportswear are also well represented with stores like Nike, Ugg, and The North Face. Home goods and lifestyle brands such as Pottery Barn Outlet, Restoration Hardware, and Williams-Sonoma Outlet provide additional shopping variety. The mall includes luxury designer brands like Gucci, Versace, Dolce & Gabbana, and Prada, catering to shoppers looking for high-end products at outlet prices. Services at North Georgia Premium Outlets include a large food pavilion offering various dining options, free parking throughout the property, and seasonal valet service for added convenience. Amenities also include stroller and wheelchair rentals, a children’s play area, and acceptance of major payment options including Visa and American Express gift cards. The mall operates daily with hours typically from 10:00 AM to 9:00 PM on weekdays and slightly varied weekend hours, such as Sunday from 12:00 PM to 6:00 PM, providing ample time for visitors to explore the extensive shopping and dining options. Overall, North Georgia Premium Outlets combines a wide range of retail categories in an accessible location with convenient services, set within a charming outdoor village environment that reflects the local mountain-town character.