Lids

Lids is a specialty retailer offering hats, team apparel, and sports accessories from major leagues and brands. It features customizable caps and exclusive designs catering to fans and collectors. The brand appeals to sports enthusiasts and streetwear consumers in the mid-price range.

Lids is the world's largest retailer specializing in the sale of officially licensed and branded headwear. Every store offers a vast assortment of college, MLB, NBA, NFL and NHL teams, as well as other specialty fashion categories all in the latest styles and colors.

Williamsburg Premium Outlets is an outdoor outlet shopping complex located at 5715-62A Richmond Road in Williamsburg, Virginia. It sits in James City County, near the historic city of Williamsburg, a well-known tourist region famous for its colonial heritage and proximity to attractions like Colonial Williamsburg and Busch Gardens. The mall is conveniently accessible off Route 199 and Interstate 64 (Exit 234), making it a popular shopping destination for visitors and residents from nearby areas including Virginia Beach, Norfolk, Richmond, and the surrounding suburbs. The location is inland, not far from the Chesapeake Bay and Atlantic coast beaches, blending a mix of tourist appeal and suburban accessibility. The outlet mall features over 135 stores, offering a broad mix of retail categories. Shoppers can find fashion apparel, footwear, sportswear, and accessories from both mid-range and luxury brands. Popular names at the outlets include Ann Taylor, J. Crew, Michael Kors, and Nautica, among others. The retail mix caters to a wide audience, from casual shoppers to those seeking premium brand discounts. The layout is open-air, with stores arranged around a large parking area, providing easy access and ample free parking. Amenities include scattered restroom facilities and seating areas for shopper comfort. While there is no traditional food court, various food trucks are available throughout the mall, offering convenient dining options. Williamsburg Premium Outlets operates with seasonal hours, generally opening around 10:00 AM and closing between 7:00 PM and 9:00 PM depending on the day of the week. For example, typical weekend hours are 10:00 AM to 9:00 PM on Saturday and 11:00 AM to 7:00 PM on Sunday. The mall is designed for a comfortable shopping experience with pedestrian-friendly walkways, though it is recommended to wear comfortable shoes due to the outdoor setting and size of the complex. Overall, Williamsburg Premium Outlets serves as a significant retail hub in the region, combining convenience, a diverse store selection, and proximity to a prominent tourist area.