Under Armour

Under Armour is a performance-driven athletic brand offering apparel, footwear, and gear designed to enhance training and competition. Known for its moisture-wicking technology and athletic innovation, it serves athletes and active individuals. The brand operates in the mid-to-premium sportswear category.

Waterloo Premium Outlets is a large outdoor shopping center located at 655 State Route 318 in Waterloo, New York. It is situated just off the New York State Thruway (I-90) between Exits 41 and 42, making it easily accessible by highway. The mall lies within the Finger Lakes region, a well-known tourist area famous for its wine country, state parks, and historical sites such as the Women’s Rights National Historical Park in nearby Seneca Falls. The surrounding area is largely rural with a mix of small towns and natural attractions, drawing visitors who combine shopping with regional tourism. The outlet mall features over 100 stores, offering a diverse mix of retail options. Shoppers can find a broad selection of fashion and footwear brands, including Adidas, Nike, Polo Ralph Lauren, Ann Taylor, and Coach. The mall also includes luxury brands like Gucci and Calvin Klein, alongside stores specializing in accessories, jewelry, and home furnishings. This variety caters to a wide range of shoppers seeking discounted designer and brand-name merchandise, with typical savings ranging from 25% to 65%. In addition to retail, Waterloo Premium Outlets provides several services to enhance the shopping experience. There is a food court with multiple dining options such as Subway, Burger King, Sun Garden Grille, Villa Pizza, and China Express, accommodating visitors who spend extended time at the mall. Ample parking is available in a large adjacent lot, and the outdoor layout allows for easy navigation between stores. The mall operates daily from 10 a.m. to 9 p.m., with Sunday hours from 10 a.m. to 6 p.m., making it convenient for both local shoppers and tourists exploring the Finger Lakes region.