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White House / Black Market

5715-62A Richmond Road, Williamsburg, VA 23188

White House / Black Market (outlet store) is located in Williamsburg Premium Outlets shopping mall in Virginia.

About White House / Black Market

White House / Black Market is a women’s fashion brand centered on monochromatic color schemes and refined style. It offers modern clothing and accessories for professional and social occasions. The brand appeals to women seeking versatile elegance. Positioned in the mid-to-upper range, it blends minimalism with sophistication.

Events in this store

“We are dedicated to becoming your go-to style destination and your authority on wardrobe building.”<br />- Donna Noce, President, White House Black MarketWe began as two small Baltimore, Maryland neighborhood boutiques—The White House, opened in 1985 and Black Market, opened in 1995. The vision for each was to be a special, personal style destination for its customers.In 1997, the two stores became one and White House Black Market was born. Our vision remained the same as before, as did our commitment to offer unique, individual collections.White House Black Market has grown since then, but women continue to inspire us. In boutiques and online, we are dedicated to providing a modern collection for the way women live now.Although named for the simplicity of black and white, our curated collections always reflect the latest colors, prints and styles. Our expert stylists can always help transform a closet, style the current trends or create a unique look—and their personalized services are always complimentary.

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About Williamsburg Premium Outlets

Williamsburg Premium Outlets is an outdoor outlet shopping complex located at 5715-62A Richmond Road in Williamsburg, Virginia. It sits in James City County, near the historic city of Williamsburg, a well-known tourist region famous for its colonial heritage and proximity to attractions like Colonial Williamsburg and Busch Gardens. The mall is conveniently accessible off Route 199 and Interstate 64 (Exit 234), making it a popular shopping destination for visitors and residents from nearby areas including Virginia Beach, Norfolk, Richmond, and the surrounding suburbs. The location is inland, not far from the Chesapeake Bay and Atlantic coast beaches, blending a mix of tourist appeal and suburban accessibility. The outlet mall features over 135 stores, offering a broad mix of retail categories. Shoppers can find fashion apparel, footwear, sportswear, and accessories from both mid-range and luxury brands. Popular names at the outlets include Ann Taylor, J. Crew, Michael Kors, and Nautica, among others. The retail mix caters to a wide audience, from casual shoppers to those seeking premium brand discounts. The layout is open-air, with stores arranged around a large parking area, providing easy access and ample free parking. Amenities include scattered restroom facilities and seating areas for shopper comfort. While there is no traditional food court, various food trucks are available throughout the mall, offering convenient dining options. Williamsburg Premium Outlets operates with seasonal hours, generally opening around 10:00 AM and closing between 7:00 PM and 9:00 PM depending on the day of the week. For example, typical weekend hours are 10:00 AM to 9:00 PM on Saturday and 11:00 AM to 7:00 PM on Sunday. The mall is designed for a comfortable shopping experience with pedestrian-friendly walkways, though it is recommended to wear comfortable shoes due to the outdoor setting and size of the complex. Overall, Williamsburg Premium Outlets serves as a significant retail hub in the region, combining convenience, a diverse store selection, and proximity to a prominent tourist area.